This is my Monalisa of advertisements. It has a very special place in my heart. It’s definitely not the first commercial I watched but the first that made my jaw drop. I remember tuning in the specific TV channels that played it and sit through every commercial break just so I could watch it again (Sounds lame but there was no Youtube at the time, ok?!?).
Nike, named after a Goddess itself, turns these soccer players into Gods themselves. This is the epitome of the common use of the “Hero” tone in advertising. Idolatry of super star athletes was taken to a whole new level in the 90’s thanks to commercials such as this one. Same applies to the Michael Jordan ads during this same period. It’s a formula that is successfully used to this day and the sales results because of it are quite attractive.
This ad is simply a synonym of the word “epic”. The fact that people are still watching it (14 million views on Youtube for an ad released in the early 90’s) makes it the perfect example of what every advertiser seeks: a memorable and timeless work of art.